Biomania appears to be sweeping Germany. In many parts of Europe "organic" supermarkets dominate organic food sales. However in Germany the trend is different. It is suggested (Spahn 2009) that a fifth of revenues in the organic food sector now come from "bio supermarkets".

One reason for the emergence of "biomania" in Germany maybe attributed to negative connotation linked to "eco". Many Germans still associate "eco" with the 1970's "hippie communes". This is perhaps why bio has become the default reference point in Germany for organic foods.

Attracted by a liberal lifestyle, modern zeitgeist, an urban landscape combined with an historical legacy Berlin has become a global focal point for young and artistic individuals. Berlin has grown to be the second most populous city in Europe with a population of 3.4 million. The city encourages diversity and has along history of financial hardship which has fostered a creative freedom unique amongst other European cities. Visit Prenzlauer Berg, Friedrichshain and Badeschiff districts and you will see an eclectic mix of creativity around every corner.