Trend and Strategy

Ferry Plazza Market San Francisco

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Sustainable sustainability....

The Ferry Plaza Farmers Market is operated by the Centre for Urban Education about Sustainable Agriculture (CUESA). Since starting as a one-off event in 1992 it has grown in popularity leading to the market opening all year-round in 1993. The Ferry Plaza Farmers Market is at the forefront of organic food activities, attracting 10,000 - 15,000 shoppers on Saturdays, highlighting the growing global trend of consumers wanting to reconnect with local food sources and those searching for a strong emphasis on authenticity, relating to both taste and experience.