Trend and Strategy

Biomania Germany

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Biomania appears to be sweeping Germany. In many parts of Europe "organic" supermarkets dominate organic food sales. However in Germany the trend is different. It is suggested (Spahn 2009) that a fifth of revenues in the organic food sector now come from "bio supermarkets".

One reason for the emergence of "biomania" in Germany maybe attributed to negative connotation linked to "eco". Many Germans still associate "eco" with the 1970's "hippie communes". This is perhaps why bio has become the default reference point in Germany for organic foods.